I work at the intersection of strategy, storytelling, and execution—helping organizations navigate complexity and bring their brand to life.
My work spans brand strategy, campaign development, marcomm operating models, and leadership advisory. Sometimes that means developing a bold new brand platform. Sometimes it means improving the work behind the work.
Award-winning teams. Record enrollment growth. Billion-dollar fundraising campaigns. National brand transformations.
How I Help
Brand & Positioning: Clarifying who you are, what you stand for, and what you do—especially when perception lags reality.
Strategic Planning & Creative Direction: Translating strategy into evocative stories and experiences: campaigns, content systems, and creative direction designed to inspire action.
Teams & Operating Models: Designing roles, workflows, and governance that reduce friction, create clarity, empower talent, and raise the quality of the work.
Leaders typically call me when:
Enrollment is flat, and the institution’s value is not clearly defined or articulated
A comprehensive campaign needs an inspiring public launch
A rebranding effort must balance politics, legacy, and modern expectations
The institution is entering a new era (new president, conference move, R1 push)
EXPERIENCE
University Leadership
Help lead a 35-person communications and marketing division at Texas State University
Record enrollment (44,596 students) and $250M campaign launch
Athletic conference transition and presidential introduction strategy
AMA Higher Education Marketing Team of the Year (2022); multiple CASE Grand Gold awards
Brand Transformation
Rebranded Colorado State University and unified a multi-campus system
Admissions campaign drove 25% enrollment growth
Launched $1.28B fundraising campaign (surpassed goal early)
UCDA Best In-House Team; multiple CASE Grand Gold awards
Brand Advisory
Creative Strategy for Nike, Google, Nordstrom, Cheerios, Betty Crocker, etc.
Work recognized by Communication Arts, PRINT, Webby Anthem Awards
National media coverage in Fast Company, NPR, WSJ