ELIAS MARTINEZ
0

Elias Martinez

Strategic marketing and communications leadership for purpose-driven organizations.

I work at the intersection of strategy, storytelling, and execution—helping organizations navigate complexity and bring their brand to life.

My work spans brand strategy, campaign development, marcomm operating models, and leadership advisory. Sometimes that means developing a compelling new brand platform. Sometimes it means improving the work behind the work.

 
Let's Talk

How I Help

Brand & Positioning: Clarifying who you are, what you stand for, and why that matters—especially when perception lags behind reality.

Strategic Planning & Creative Direction: Translating strategy into evocative stories and experiences: campaigns, content systems, activations, and creative direction designed to inspire action.

Teams & Operating Models: Defining roles, collaborating to create workflows, and building governance to reduce friction, create clarity, empower talent, and raise the quality of reputation-building work.

Leaders should call me when:

  • Enrollment is flat, and the institution’s value is not clearly defined or articulated

  • A comprehensive campaign needs an inspiring public launch

  • A rebranding effort must balance politics, legacy, and modern expectations

  • The institution is entering a new era (new president, conference move, R1 push)

EXPERIENCE

University Leadership at Texas State University

  • Helped launch and lead a new marketing and communications division of more than 40 people

  • Record enrollment (47,513 students) and $250M campaign launch

  • Athletic conference transition and presidential introduction strategy

  • AMA Higher Education Marketing Team of the Year (2022)

Brand Transformation at Colorado State University

  • Rebranded Colorado State University and unified a multi-campus system

  • Admissions campaign drove 25% enrollment growth

  • Launched $1.28B fundraising campaign (surpassed goal early)

  • UCDA Best In-House Team (2016)

Brand Advisory and Consulting

  • Creative Strategy for General Mills, Cheerios, Betty Crocker, Nike, Google, and Nordstrom, etc.

  • Work recognized by Communication Arts, PRINT, and Webby Anthem Awards

  • National media coverage in Fast Company, NPR, WSJ

 
Let's Talk