State Your Purpose: The Campaign for Colorado State University
We helped launch the largest fundraising campaign in the history of Colorado State University which aims to raise $1 billion for crucial campus projects like scholarships, endowed chairs, and new academic and athletic facilities. Our efforts included an engagement strategy, website, interactive quiz, environmental graphics, kick-off video, and various printed materials.
State Your Purpose environmental graphics at CSU’s annual 1870 Dinner.
An interactive, Buzzfeed-style quiz on the campaign website connected visitors to their ‘purpose archetype’ and the giving opportunities that align with their interests.
“State Your Purpose” campaign construct.