State Your Purpose: The Campaign for Colorado State University

We helped launch the largest fundraising campaign in the history of Colorado State University which aims to raise $1 billion for crucial campus projects like scholarships, endowed chairs, and new academic and athletic facilities. Our efforts included an engagement strategy, website, interactive quiz, environmental graphics, kick-off video, and various printed materials.

State Your Purpose environmental graphics at CSU’s annual 1870 Dinner.

An interactive, Buzzfeed-style quiz on the campaign website connected visitors to their ‘purpose archetype’ and the giving opportunities that align with their interests.


“State Your Purpose” campaign construct.


 In the three months since “State Your Purpose – The Campaign for Colorado State University” was officially launched, support for CSU has come at a pace that can only be described as remarkable. During that short timeframe, $64 million has been raised to support people and programs across campus.
– Colorado State University Source

Strategy & Creative Direction:
Elias Martinez
Strategy & Copywriting: Lindsay Connors
Project Manager: Mark Hanson
Art Director: Ashley Everett
Designer: Cameron Nelson
Web Designer: Dawood Suleman
Video: Rikshaw Films