This is an invitation to Find Your State
Colorado State University's “Find Your State” campaign meets prospective students with an honest approach to the college experience. Today's students don't identify with institutional-centered messages telling them what they must be. Instead, Find Your State is student-centered, highlighting CSU's shared values and attitudes that make it an ideal place for self-discovery and independence.
A new photographic approach
We brought in a commercial lifestyle photographer to capture campus from a new perspective, taking inspiration from social media and millennial fashion brands. We created over 1,000 images that have been used across print, digital, and social.
2014-2015 CSU Admissions recruitment brochure.
The CSU recruitment brochure conveys an aspirational view of the University and carries our brand message, while also communicating functional information, such as financial aid.
After the recruitment brochure opened the door, we continued to build a relationship with prospective students with frequent, lightweight communication containing information relevant to their academic interests.
We included an "I Found My State" poster in students' admit packets and invited them to share a selfie to #colostatebound. This activation deepened engagement with our admits, increasing the likelihood they would come to CSU in the Fall.
Our 2015 class posted more than 1,000 images to social media, generating several thousand mentions.
NACAC Colleges Fairs, Denver Exhibit Space
NACAC is the biggest college fair in Colorado, drawing universities from around the globe. As one of the in-state institutions at the event, we felt the need to make a statement – giving prospective students and their families a small taste of the unique culture and atmosphere at CSU in Fort Collins. Working with area artisans, we built a custom display using locally sourced materials. We collaborated with a local illustrator to create all of the signage and decorated the table with elements from campus that appeal to the five senses. The wall and table were constructed by a local furniture maker out of reclaimed beetle kill pine, which is abundant in the area.
"This is Fort Collins" Location Video
Redesign of the CSU undergraduate admissions website.