An open letter to my fellow advertising professionals:

After this holiday season, can we officially call a moratorium on Biz Markie, Christmas carolers, and videos of us living out our secret rap fantasies? Seriously, the group think has gotten a little out of control over the last couple of months.

What I’m Talkin’ About No. 1: The return of Biz:

Copywriter: “Let’s use that hilarious one-hit wonder rapper from the ’90s.”

Art Director: “Will Smith wasn’t a one-hit wonder.”

Copywriter: “No, no, no … not the Fresh Prince. I’m talking about the other guy … he did that one song … he’s a big guy, oh and he does like those robot voices and beat boxes.”

Art Director: “Oh, you mean Biz Markie?”

Copywriter: “Yeah!”

Art Director: “Wasn’t he in that Heineken commercial?”

Copywriter: “Well his song was, but they didn’t show him, so the idea is totally fresh!”

Oh and for the record, I really dig the founder of the recent Biz Markie movement, the Heineken cab spot.

Biz for Heineken:





Now it’s Biz for Radioshack:





And how about Biz and Andy Milonakis for TuneUp:



What I’m Talkin’ About No. 2: The Christmas Carolers, with a Twist

You know what everybody loves? Christmas carolers. And you know what’s even better than that? Christmas carolers who judge you harshly for paying retail or do just the opposite and offer gift giving advice through the beauty and majesty of song. Just ask the good folks at TJ Maxx and Best Buy.


Judgmental Carolers for TJ Maxx:



Helpful Carolers for Best Buy:

What I’m Talkin’ About No. 3: Advertising Goes Street

Going into 2010 all the ad types are keeping it real, returning to their roots and going street. You know … because advertising is a really culturally diverse industry …



Ad Dudes Rapping 1:



Ad Dudes Rapping 2:



Ad Dudes Lip Synching (The originality lies in the fact that they are lip synching and not actually rapping.):

Share on Facebook